AI, marketing and the world

Artificial Intelligence is changing the world, fact. Is it coming after your job? Maybe, but probably not, at the very least not for awhile, the robots won't be taking over the universe just yet. Will AI speed up the world and be useful in your job? yes.

There are lots of ways you the marketers will find AI helpful (I've created a whole course about it, if you're interested, it's not expensive xx). You can segment and personalise your data quickly and accurately, you can get your robot to attend a meeting without you (it won't deal with Ian from finance, but it will record verbatim what's been said and then summarise key themes for you) and as you know it'll write social media posts and websites for you, and it can be your chatbot bitch. BUT real life people will always be needed to sense check and make sure it's not being rude or worse, biased (confirmation bias is really interesting and a whole separate blog post that I'll write one day). Marketers will need to learn about know how to use all these different AI tools, which is good because there will be more personalisation, automation of boring admin tasks and a faster paced world, which means more time to do the work and more time to innovate, let's see.

Here are some more ways AI is going to affect us marketers and the 'others'.

Some good news; AI service robots will do almost all household chores, which sounds bloody amazing to me, AI will work 24/7, won’t get sick, won’t complain, and won’t need to be paid. (Kai Fu Lee)But it will occasionally break, that's one thing I'm sure of.

Apparently Oral B now has smart toothbrushes that it claims will get rid of bacteria in your teeth and mouth, wakforce. This also appeals, I worry about my teeth falling out.

Some less good news: AI will not be able to be innately creative, this is both bad and good, humans will be responsible for the creative output and AI will be the churning out stuff based on learning from previous big data, simplilearn. It's already a whole new world.

And while AI in the workplace is mind bending, what is truly really mind blowing is Quantum Computing, which creates multidimensional computational spaces. In an environment of entanged qubits placed into a state of superposition, there are waves of probabilities. A computation on a quantum computer works by preparing a superposition of all possible computational states. I think I get it, quantum computing analyses all the things at the same time, I think. Anyway for the non scientists here's a flavour of the exciting things quantum computing will be able to do; quicker drug discovery (think cancer cures), possibly limit global warming, better weather predictions! To name a few.

Robots using quantum computing really will eventually take over the world.